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“Some of the saddest things in marketing are the countless business owners who know nothing about newspaper advertising. Sadder than that are those who know nothing and think they know something. David Fowler has written a solid book that can prevent and remove the sadness. If you advertise in the newspaper, his book is mandatory reading.”

- Jay Conrad Levinson - The Father of Guerrilla Marketing Author of “Guerrilla Marketing” series of books. Over 20 million sold; now in 62 languages. Read More...

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