“Some of the saddest things in marketing are the countless business owners who know nothing about newspaper advertising. Sadder than that are those who know nothing and think they know something. David Fowler has written a solid book that can prevent and remove the sadness. If you advertise in the newspaper, his book is mandatory reading.”
- Jay Conrad Levinson - The Father of Guerrilla Marketing Author of “Guerrilla Marketing” series of books. Over 20 million sold; now in 62 languages.
“This is the perfect blueprint for anyone who wants to grow their business. David, you have created a fabulous tool to help guide any business owner or marketer on how to improve their cash flow. I would highly recommend anyone reading this stop reading and pick up a copy of this book right now. It will stay at your side and guide you to create ads that work… anytime and anywhere.”
- Troy White, Responsive Direct Marketing, Inc.
“You don’t have a choice now: In this economy, your ads have to generate sales or at least leads. You get no Brownie points for nice ads. David Fowler’s book is an unvarnished step-by-step guide on how to get results in newspaper ads. Use it.”
- Jon Spoelstra President, Mandalay Sports Entertainment. Best Selling Author, “Ice to the Eskimos” and “Marketing Outrageously”
“Your ad ideas gave us our most effective ads ever. Not only did we get over 200% more response with our very first ad, the customers that the ad brought actually purchased 25% more than other customers.”
- Matt Brennan, Marketing Director, South Sun Products
“I’ve been in the business for more than 20 years now. Believe me when I tell you, I’ve read a lot of books on copywriting. But frankly, most that I’ve seen that concentrate on print advertising are more of a glorified “art gallery” of print advertisements. This book is the ONLY book about newspaper advertising (and magazine ads) that actually gives you proven formulas for success. David not only knows what he’s doing… he’s giving out secrets that will create a lot of competition for me. Cut it out David… you’re killing me!”
- Steve Wexler, Steve Wexler Creative Group International
“Not since the much-acclaimed Ogilvy on Advertising have I found such a helpful tool for creating newspaper advertising that sells. This easy-to-read guide provides advertisers with proven techniques that will help their ads break through the clutter. It’s a must read for any business that wants to improve the pulling power of their newspaper advertising…and their bottom line.”
- Archie Thornton, Formerly, Managing Director, Ogilvy & Mather
“Buy this book because it will show you conclusively why everything you thought you knew about effective newspaper advertising was, and is, dead WRONG. Read and absorb this book if you want your ads to make money—a LOT of MONEY–for your newspaper and your advertisers!”
- Tony Allegretti CEO, Mainstreet Media, President, California Newspaper Publishers Assn.
“David, this book is a gem. Great read. I honestly hope none of my competitors ever sees it .”
- Stuart Gaiber, Business Owner, Former IT Director, Jenny Craig
“In the rush to be ‘digital’, the grand old art of newspaper advertising seems to have been partially forgotten. But there is still good money to be made in advertising products in newspapers and magazines. In fact, very good money. I have seen ads for the same product created by different people pull six, seven or even eight times as many sales. This book tells you how to be the guy who pulls in the eight times as many”
- Bill Fryer, MA Oxon, Creative Director
